Because it's reflective, contemplative and methodical, design encourages marinating and stewing, exploring and dreaming.
I'm on my way to become a product designer. So far I'm beginning to understand that design is not simply making things look good but more of helping people get things done. More importantly, it is that great products are a result of a design process using the cognitive tools I've learned so far.
I also exist in a context where a lot of stuff are produced in a hyper media driven capitalistic society. My challenge is to create meaningful products people love, that helps them to find who they are and to be here now.
To speak more generally, the ultimate goal of technology, the telos of techne is to replace a natural world that's indifferent to our wishes—a world of hurricanes and hardships and breakable hearts, a world of resistance—with a world so responsive to our wishes as to be, effectively a mere extension of the self.
We have different types of memory. One is called implicit, and it allows us to do with ease various things we've learned, like brushing our teeth, turning on the radio or tying a tie (...) And there's something called explicit memory, by which we remember things and we know we're remembering them. One part tends nowadays to be called semantic memory or public memory—the one that tells us a swallow is a kind of a bird (...) It's episodic memory between who we are today and who we have been.